When someone sets up his/her business, all that he or she wants is for that business to run in its complete potential and provide timely benefits and profits to them. After having thought of a ground-breaking idea and having set up the business, all that remains is to find clients. And to do that, one needs to set up a good Branding Company firm or the organization in the market. This not only helps to bring about clients but also provides a huge boost in undertaking a large number of talented employees.
Advertising and Branding; are they the same?
The best way to get a status symbol for your firm or startup, is through “Employer Branding”. However, branding and advertising are two very different concepts. Advertising mainly involves tactics to advertise the name of the company, while branding involves different strategies to promote the name of the company. Employer branding is how young talents decide which organization to work for. It represents the promises it keeps with its employees. It is very important for them to know and understand that the company believes in them and always cares for them.
Branding is the very reason for the company to exist. Advertising, on the other hand, is a subset of marketing. It focusses mostly on increasing revenue and promoting sales. Overall, advertising can be considered a short-term investment, while branding is a long-term investment. Once, you set up a niche for your company in the market, people start believing in the company and subsequently, in you. Gaining the trust and loyalty is one of the most basic requirement after setting up your company.
How to perform perfect Employer Branding?
Employer Branding is simply the branding done for the employer to attract candidates in order to work for that particular firm. Just as it is important to attract customers, it is equally important to hire a capable workforce to carry out the works required for the successful ventures of the firm. It includes describing the benefits of working for the company.
If carried out correctly, it reduces hiring costs and provides an ease while the recruitment process. Employer Branding includes Employer Value Proposition, that determines whether the firm is a good place to work or not. EVP defines an organization’s employment offering. To ensure successful Employer Branding, follow what appears next:
Promoting a unique and healthy work environment:
Make each of your employee welcome. Involve them in all the social activities as seen in the workplace. Fresher’s, mostly turn out to be introverted, since they are new. Look for feedback from your employees. Look for what will aid and ail them. Their freeness in the work environment will enhance their efficiency.
Show the world how it is to work for your company:
The best way to make sure of getting more employees to work for your firm is by introducing them into the decision making process. A delegation of authority on a small scale can be implied. Create documentaries and release them online. Let everyone know how peaceful an environment you provide.
Get blogs written about your company:
This is perhaps the best option available. A well-written description of the employees’ satisfaction will prove that the company is a trustworthy one and believes in providing quality products. Moreover, it’ll attract employees’ recruitment ratio.
Timely perks and appreciation:
Whenever an employee performs tasks given in a well and efficient manner, he/she should be appreciated for their efforts. This induces positivity and promotes for a healthy environment as well.
