Digital Marketing Blog
One of the major benefits of display ads for advertising a new business online is brand visibility and awareness. Here’s a breakdown of this benefit and why it’s so valuable: In conclusion, display ads offer a unique blend of visibility, engagement, and targeting, making them a valuable tool for any new business looking to establish…
When advertising on search engines, particularly on Google Ads, the position in which your ad appears is determined not only by your bid but also by your Quality Score. The Quality Score is a metric that takes into account factors such as the relevance of your ad copy to the keyword, the quality of your…
Analytics provide insights into user behavior, traffic sources, and site performance. This data helps businesses make informed decisions, optimize marketing strategies, and improve user experience.
By using “ALT tags” or “ALT attributes” for images, which provide a textual description of the image content. This helps search engines understand and index the image correctly.
The word or phrase is called a “Search Query” or “Keyword.”
The term is “Indexing.” Search engines index content to understand and categorise it, which helps in displaying relevant results to users.
1. Define your business goals. 2. Identify your target audience. 3. Analyze your competitors. 4. Determine your unique selling proposition (USP).
Quality over quantity: Having a few backlinks from high-authority and relevant sites is more beneficial than having numerous low-quality links.
Producing high-quality, valuable, and unique content encourages organic backlinks. Building relationships with industry influencers and bloggers can also help in gaining backlinks.
Metadata provides concise information about a page’s content. Properly optimized metadata can boost visibility in search results and improve relevancy to user queries.
