Category: Pay Per Click

It can be difficult to get a foothold in the digital attention economy, let alone getting to the front page of a search engine. Most consumers only scroll through a few pages and will not go out of their way to click on a popup or banner ad. This is why pay-per-click advertising, or PPC,…

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To be honest, PPC campaigns are for stable companies with a big budget surplus. These days, due to the growing competition in the market, many small companies also invest in PPC campaigns to get a bigger market share and increase their market share greatly. But, on several occasions, you don’t get real results despite spending…

Read More “Top 10 Tips to Perform Well in PPC Campaigns with a Low Budget” »