Everyone knows the basics of preparing for an interview: Choose clean clothes appropriate for the job. Don’t wear too much perfume or cologne. Do some research about the company beforehand. I recently attended the digital marketing interviews positions and was surprised to see several candidates made the same mistakes. Given the embryonic state of digital…
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Digital marketing is undoubtedly an emerging field that is transforming the entire landscape of global businesses and their promotional plans. Marketers must constantly keep themselves updated with the changing trends of the market and perpetual advancements in the field of technology. The digital channels of communication are vast and constantly expanding beyond geographical boundaries, making…
Living in the digital era is a unique experience. Everything we wish to know and share is approachable through the digital media which makes lives easy. The digital era has also positively influenced and changed the fate of marketing. Brands that once required papers, flyers, banners, and various other media to reach their target audience…
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Most website owners are troubled with the high bounce rate of their websites. They say that visitors land on their sites and flee away instantly without reading the content or making any transaction. As a matter of fact, website bounce rate is the total time period when a user lands on a site and goes…
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Online marketing or digital market is absolutely critical when it comes to any business succeeding no matter which industry you are involved in. Whereas in the past traditional advertising was used by businesses, these days online advertising is much more effective and that has pushed numerous business to take online advertising in order to reach…
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It is not a surprise that Internet marketing is a powerful tool, which helps to increase the volume of sales despite the scope of activity. Those entrepreneurs, who did not feel yield enhancement in their business, either use Internet marketing, not as a whole or count on wrong channels of promotion, which could influence their…
Email marketing remains one of the best ways to reach your customer base. It allows you to connect with your customers in a place that they check daily – their inbox. However, your email marketing campaign won’t get very far if you don’t have enough subscribers. The key to a successful email marketing campaign is…
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In the past, new businesses relied on word of mouth to increase their presence and attract new clients. However, times have changed and people spend more time communicating through social media than through face-to-face conversations. As a result, social media has become the new word-to-mouth communication channel. If you have a website for your eCommerce…
Customer engagement can make or break your business. Seasoned marketers know this and ensure that they are interacting constantly with their customers. They pay attention to complaints and view them as areas that they could improve. Smart marketers are also making use of technology like video to create a more human connection with their audience….
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For every online business, “Digital Marketing” is very crucial and relevant technique. It helps SEO professionals to optimize the website efficiently to provide better search results to customers for their queries. Its well-developed strategies (like social media, email marketing, content marketing, search engine optimization, etc) leverage the lead generation when buyers conduct online research before…
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