Email marketing remains one of the best ways to reach your customer base. It allows you to connect with your customers in a place that they check daily – their inbox. However, your email marketing campaign won’t get very far if you don’t have enough subscribers.
The key to a successful email marketing campaign is to continuously get new subscribers and then convert them. If you’ve been struggling to get your email list off the ground, or if you just want to take it to another level, here are four simple ways that you can double the amount of email subscribers you have in a short amount of time.
Provide Exclusive Discounts
People are not going to subscribe to your email list unless they believe they are going to get something out of it. We all know what it’s like to constantly receive spam emails that we don’t want, and so we’ve become guarded about who we share our email addresses with. As a marketer you need to offer something so great that your customers are willing to overcome this initial hesitation.
One great thing you can offer is an exclusive discount. For example, you could offer 20 percent off a person’s first purchase if they subscribe to your email list. Then, once they submit their email address, you send them a promotion code with the discount. You may get some people who will unsubscribe after using the discount, but the majority will stick around for a while.
Hold a Contest
The next thing you can try is holding a contest. If you offer a great prize, people are typically willing to give up their email address in order for a chance to win. The key is to find something valuable enough to give away, while also not hurting your budget. For example, it’s more financially reasonable to give away a collection of ebooks you’ve written rather than a new iPhone.
If you’re going to hold a contest, you should get as much out of it as you can. Don’t just post a message about it on your website – spread the word through social media. Give anyone who shares your post on Twitter or Facebook an additional entry. If you don’t have the time to do this yourself, find a social media marketing company to help. Get more value from your contest by making sure as many people as possible know about it.
Host a Webinar
If you’re knowledgeable about a certain subject matter, a great thing you can do is host a webinar. A webinar allows you to share your expertise with a group of people, all from the comfort of your own homes.
However, since you’re providing a useful service, you should get something in return. Require that anyone who wants to attend this webinar use their email address in order to RSVP. You’ll then quickly gather a list of people who are highly interested in what you have to say – and these people tend to be excellent leads.
The benefit of hosting a webinar doesn’t have to stop there though. When you’re giving the webinar, make sure you record it. Then you can package it up and provide it to email subscribers as an incentive. Some people prefer to watch webinars on their own time, and would be willing to provide their email address in exchange for a recording.
Try a Pop Up Window
Up until now we’ve focused on the things you can offer to entice people to join your email list. There are other things you can do though to double the number of subscribers. One thing to try is how you promote the email list.
If the only place you’re advertising your email list is on the side of your website, it’s probably not getting a lot of attention. To make all of your website visitors aware of your email list, and what you’re offering with it, try using a pop up window. There are several different kinds of pop up windows, such as:
- Entry Pop Up – An entry pop up is a window that opens when someone enters your website
- Exit Pop Up – An exit pop up is a window that opens when someone is about to leave your website
- Timed Pop Up – A pop up that appears after someone has been on your site a certain amount of time
- Scroll Pop Up – The pop up appears when a visitor reaches a certain point on the webpage
- Click Pop Up – A window that opens when someone clicks on something – such as a link or image
When a pop up opens on the screen, they are impossible to miss. Try using different types of pop ups to promote your email list, and you’re sure to get a few more subscribers.
Keep Trying New Things
Let’s say you decide to try a pop up windows, and you discover that it increases the number of subscribers you’re getting each month. Should you stop there? No way!
The key to constantly growing your subscriber list even larger is to keep trying new things. Try holding a contest. After that, give away online discounts. Host a webinar after that and see how that goes.
After you’ve tried a bunch of different methods for growing your email list, analyze your results. Which methods worked best? By learning what works for you, and what doesn’t, you can make smarter decisions going forward. Grab the best email marketing software you can find, then keep trying new strategies all the time.
If you can keep trying new ways to generate leads, and focus on providing quality incentives to your visitors, you should have no trouble increasing the size of your email list. And then, before long, you’ll lack back at the progress you’ve made and realize that the size of your email list has doubled.
