In business, digital marketing has been making waves in the community. It can offer businesses a huge boost to reach and authority at a fraction of the cost of traditional marketing methods. Digital marketing can have a huge positive impact on your property rental business.
Let’s look at a few proven tips on how your property rental business can benefit from going digital.
1. Create a Responsive Brand Website
The most important step for any business is to create a website for your business. Something important to keep in mind is to focus on the website’s usability. Since competition is high, people tend to click away from websites with bad UI/UX.
See how this realtor website is responsive on all devices.
Ensure that your website is responsive and easy to navigate. Here, responsive means that the website is optimized for viewing on all devices. It will display the same on all different devices. Users can view the website on their computer, mobile device, or devices with non-standard aspect ratios.
Also, ensure that you have high-quality images and videos on the website. Visual content is a great place to engage your customers.
2. Implement Proven SEO Techniques
With growing competition in the market, it has become nearly impossible to stand apart from the competition. But focusing on SEO can have huge benefits for your property rental business. Search engine optimization’s key principle is ensuring that your website ranks high on searches.
When you work on your SEO, you will notice that your website features on the first page of the results. Eventually, this will become the first three results for relevant keywords. This is critical to your success because the first three results get about 60% of all the clicks. It improves your website’s visibility, reach, and traffic.
While improving your SEO can be challenging, it is well worth the effort. Almost all businesses use SEO to rank higher on keywords related to their business.
3. Run Targeted Ad Campaigns for Your Business
Companies have used traditional ad campaigns for decades to get the word out about their business. Running ad campaigns is not new, but it differs from a digital marketing perspective. Digital ads allow the flexibility of targeting people most likely to buy from your business.
Targeted ads are invaluable for businesses in any niche. It allows companies to filter users based on location, age, and other aspects. Unlike traditional ads, you don’t waste time and money focusing on the wrong demographic. Your ads are only shown to people most likely interested in your service.
You can also monitor your targeted ads’ performance in real time, making it a more viable option.
4. Register on Popular Online Listing Sites
It has become mandatory to get your property rental listed on top websites to help increase visibility. Websites like Zillow, Trulia, and Airbnb allow you to list your property rental and promote it to the right people. It makes finding and renting an easier option for renters looking for properties in the area.
Register on these websites and show the highlighting features of your house.
When you register on the website, ensure that you provide accurate details about your property. Include the total area of the property and the number of rooms and amenities included. The most important part of the listing is your name, address, and phone number (NAP).
Keeping your NAP consistent across your listing is also important for your SEO strength. Properties with consistent NAP on their listings and websites rank better on searches.
5. Create Engaging Email Marketing Campaigns
Even though email has been used for decades to generate interest for business, even today, it still works when done right. Email campaigns are a great way to reach out to new clients, especially in niches like property rental.
You can also use email marketing to send messages to a targeted group of people who have shown interest in your services. The key to a successful email campaign is ensuring the content is curated. Ensure you have high-quality content and images in the email.
You should never send out emails just for the sake of it. Another issue is sending too many emails in a short period. It might turn customers away from your services or, even worse, get your email added to the spam list.
6. Work on Your Remarketing Pipeline
Remarketing is sending targeted ads to people who have previously engaged with you. This can be through your website, social media, or other platforms. Remarketing is a huge revenue source, but it must be appropriately executed to achieve the right results.
As a property rental business, you must focus on compelling ad copy for your campaign. You should include engaging content, high-resolution imagery, and actionable CTAs in your copy.
It is also a good practice to use A/B testing for your campaign to determine which pipeline is more successful. Again, ensure that you don’t spam people with your ads, which can hurt your brand perception.
7. Leverage Social Media Platforms
With more than half the planet’s population on at least one social platform, it is a huge business source. Social media has been one of the fastest-growing platforms in recent times. It has prompted companies to look at these platforms as points of engagement for their customers.
Investing in social media marketing for a property rental business is a great idea. The reason is that people tend to search for services like these on social media. Another factor is that social media platforms have tools that allow targeted messaging. These include business accounts and metrics on Facebook, Instagram, TikTok, and Twitter.
It helps businesses reach out to their demographic easily. You can also add several media types, like audio, video, and shorts to connect with your audience.
You can also conduct events and promote them on Facebook.
8. Work with Social Media Influencers
People with many followers are referred to as social media influencers. Their advantage for your business is access to a wider, targeted audience on a social media platform. By partnering with these influencers, you can leverage their credibility and reach to promote your business.
The key to a successful influencer marketing program is to find the right influencers who align with your brand and message. Several tools can help you find the right influencers for your brand. Working with a professional marketing agency can help you highlight them easily.
Social media influencers have a huge positive impact on your brand and marketing metrics. It can help you fare better against bigger competitors.
9. Use Virtual Tours to Improve User Experience
Many property rental businesses are offering 3D virtual tours of their properties. It makes your properties more attractive to potential renters. This is a novel approach and has been a massive hit with people. A virtual tour makes browsing through your properties an immersive experience for renters.
You can use many methods to create virtual tours – 360-degree photography, 3D modeling, or even video. Newer technologies also leverage the power of virtual and augmented reality (AR, VR) to improve the experience. It can work well for high-demand areas.
Regardless of your choice, ensure that it is compatible with multiple devices. A virtual tool that isn’t compatible and has long loading times can be bad for your business.
10. Focus on Responding to Customer Reviews
One thing all businesses should focus on doing is responding to customer reviews online. When anyone searches for a business, reviews are displayed along with search results. It is natural for potential renters to check reviews to understand more about the place they’re going to rent.
Google, Yelp, and TripAdvisor have a section dedicated to user reviews that businesses can respond to.
See how this realtor in Chicago is responding to customer reviews.
As a business owner, when responding to a user with a negative review, you must remain professional about it. Rude and hasty responses usually attract more negative attention to your business.
Take the opportunity to thank people for positive reviews and ask them if there are any suggestions they would make. Responding to reviews is ongoing; ensure you’re reachable and responsive.
11. Create a Blog to Share Information
A blog on your website is a great way to share information. Through it, you can give readers valuable tips for renting your properties. You can include local area guides, rental process info, and general tips.
Creating an effective blog posting cycle ensures you’re an authority in the niche. It increases your trust and credibility. You can also use your blog to share stories from satisfied renters, which can help build your reputation.
Ensure that your blog has quality content and related imagery included. Regular updates can also help improve your reach and shareability. Don’t forget to promote your blog through your social media platforms. The possibilities with blogs are endless!
12. Use Video as an Engagement Platform
Using video to reach people is a great idea in the property rental niche. Video can effectively showcase your properties to potential renters. It highlights your amenities and services better than other mediums like images or text.
Videos can also be made into virtual tours, creating a more immersive experience for your users. When creating videos, it’s essential to focus on quality and content that will interest potential renters.
People prefer video to images or text. You can include tips like local area guides, the rental process, and maintenance tips. You can also share these videos on social media to increase engagement for your brand.
FAQs on Digital Marketing for Property Rental
1. How Can I Optimize My Property Rental Website for Search Engines?
The first thing to do would be to focus on the right keywords in your industry. Including them in your metadata, like title, description, and content, is critical. Ensure that you have backlinks from high-authority websites relevant to your business. Finally, ensure that your website has a responsive design to look consistent across various devices.
2. How Are Online Listings Effective for My Property Rental?
Putting your rental properties on the listing is one of the best things you can do to promote it. A popular listing website can improve your rental visibility and help you reach a wider audience. It is also cost-effective because it doesn’t cost much to post on these listings. It also gives renters detailed information about your property that can help them make an informed decision.
3. Can Customer Reviews Affect My Property Rental Business?
Yes, customer reviews can have a lasting impact on any business. Positive responses can encourage more renters to use your property. Negative reviews are not the end of the world. Just focus on responding to them professionally and getting to the root of the problem. Think of it as an opportunity to improve your services.
Cristian Ward is the CEO of San Diego SEO Company Inc. With a strong data analysis and strategy development background, Cristian specializes in helping businesses increase their online visibility and drive sales through targeted campaigns.