Everyone knows the basics of preparing for an interview:
- Choose clean clothes appropriate for the job.
- Don’t wear too much perfume or cologne.
- Do some research about the company beforehand.
I recently attended the digital marketing interviews positions and was surprised to see several candidates made the same mistakes.
Given the embryonic state of digital marketing, I shouldn’t have been too surprised. However, candidate pitfalls were so common that I thought I’d share some tips for anyone preparing for digital marketing interview questions.
What is Digital Marketing?
Digital marketing is the commercialization of goods and services that use digital technologies over mobile phones, the internet, social networks, or other digital media. It is also an umbrella term encompassing various marketing strategies such as social media marketing, search engine optimization, and email marketing.
Compared to traditional marketing methods like print, billboards, and television, digital marketing relies heavily on data. Many popular digital advertising platforms access campaign reports for complete data analysis.
With the combined powers of the internet and technology, today’s digital marketers can collect and analyze data from diverse customer behaviors or user engagement, enabling them to deliver more personalized content and ads to well-defined audiences for better results and engagement.
It’s okay not to know everything about the digital space
The realm of digital marketing is diverse, from SEO to social media marketing to marketing automation, all of which fall under the digital umbrella. Don’t panic if you can get most of the work done as outlined in the post but are a bit shaky in one area.
Instead of trying to hide it, turn it into an advantage. For example, if SEO isn’t your forte but the successful candidate needs to work on it, say something like, “Although my previous roles didn’t give me much SEO experience, I did it myself. staying current through SEO blogs and podcasts.”
The interviewer will appreciate your honesty and initiative in learning more about the topic.
Don’t be afraid to criticize the company’s website or social media channels
You can bet they’ll ask you if you’ve checked the company’s website or social profiles. Don’t worry; this isn’t a trick question, and nobody is looking for your admiration. This question is asked to see what new insights and perspectives you can bring to the table.
This is the ideal chance to show that you’ve researched the company and paid particular attention to their site/social media profiles. The interviewer also welcomes your suggestions.
The site is excellent!” Or “I think it could use a little more white space” makes the interviewer think you haven’t spent any time on the site. If, for some reason, they don’t ask for the site, please bring it with you, along with any recommendations and areas you think could be improved.
The interviewer will appreciate that you didn’t forget to check the company’s digital properties.
Familiarize yourself with Analytics
Every role in digital marketing has a measurement component; there’s no getting around it. You may work with web, social, or online advertising analytics. As a result, you must show that you are both comfortable with each other. Please work with the analyzes and interpret them.
Anyone can read numbers from a spreadsheet. What will set you apart from other candidates is your ability to show that you can take a range of data and use it to tell a story. Please provide clear examples of previous campaigns you have worked on and explain how their insights helped improve its outcome.
If you haven’t had the opportunity to work with analytics in your professional experience, try to get as much exposure outside of work as possible. Start a blog and install Google Analytics. Sign in to your Twitter account and see analytics for your tweets there.
There are countless resources online to help people learn more about Google Analytics.
Keep jargon and buzzwords to a minimum
It can be enticing to talk about how much you know about growth hacking, hashtags, and gamification; by relying upon buzzwords, you risk having the interviewer tune you out. The interview is your opportunity to show what you know, not how many buzzwords you’ve memorized.
Must be able to answer questions while keeping technical jargon to a minimum. Give clear and concise answers in a formal and easy-to-understand tone. By relying on buzzwords, you risk alienating the interviewer.
Possess an online presence
I recall being surprised by the number of candidates who hadn’t put much effort into their digital brand. Whenever an interview was booked with a candidate, I would immediately search for them online, usually starting on LinkedIn and then moving to Google.
It was alarming to see LinkedIn profiles with no profile picture, public tweets with profanity, or blogs that haven’t been updated in years. I really couldn’t understand why profiles were so neglected when these candidates applied for digital marketing positions.
Invest some time on your social profiles, especially LinkedIn. An up-to-date LinkedIn profile can go a long way in making a good first digital impression.
In a nutshell
I hope you follow the above-said tips in a digital marketing job interview. I hope you find this helpful.