Designing a logo is always an important matter for the company. However oftentimes there is a lot of haste taken in making these crucial decisions. A logo will redefine the entire way your brand is looked at and how the company will progress and with which ideals. If you are planning to open up a new company and you need to know how exactly to make a good logo, then you have come to the right place. Especially these tips will really come in handy when you are looking for a proper logo designer.
Here we shall discuss all the basic tips you need to make a good logo and how to get on with it without feeling frustrated. These are some basic tips that will help you when you keep them in mind :-
#1 Make a clear legitimate design
A design should be clean and clearly visible. It should not become squiggly or ugly from a distance. A design should has to be made in a very good way and no copying should be allowed. This is a design that will define your company and thus it should be legally acceptable and unique.
#2 Make a design that can be upscaled properly.
A design should be able to be modified and upscaled as per the company demands. After a logo is an impression about the employees and the company strategies. If the company decides to go big, then the logo should be developed and upscaled as per the demand.
#3 Take inspiration
It’s okay to look through a few designs and check whether a proper design appeals to you and inspires you. There are many good companies who choose unorthodox designs, which will definitely help you make an idea. The purpose of your products and services can also be taken as an inspiration which will design your logo.
#4 Be relevant
If your company is an IT company or a scientific firm, you can choose from an entire plethora of symbolism to help you out. There are many companies which use calligraphic designs to make their logo designs viable and perfect. A logo designer should keep all this points in mind while making the erstwhile logo for the business.
#5 Choose a good font for your logo
If your logo has a words or letters in it, give a good font. And preferably a logo which can be understood and read at a distance. the logo or lettering should in a unique font, not usually the ones you can get in MS WORD.
#6 Choose a good logo designer
In a city like Bangalore, setting up your own company is tough. And getting the proper logo designer is even tougher. If you choose to make a new font, there are many calliigraphists you can contact who will take only a small fee and in no time, you will get the perfect font you need, which represents you and your business strategy.
#7 Make the logo with the full consent of your company
Don’t try to install a logo which the rest of your board hates. And probably will try to change it in the future with a majority vote. If you believe in your logo design don’t hesitate to promote it and make sure people get the message.
#8 Bring the publicity
Publicize the logo in a way that it becomes indispensable to the company. In a city like Bangalore for example, there is no dearth of good advertisement you can try to make using your logo.
#9 Look for uniqueness
What is the x-factor that sets your company apart from the others? Ask yourself these questions and take time to answer them carefully. And use your answers as the base to design your newest logo.
#10 Do not copy your opponents
It shouldn’t be similar to any other logo or a similar product service. Remember, every company has a different method of getting to the top and your logo should set you apart and yet make you a big part of the industry.
#11 Make it unforgettable
Make it something that people won’t forget. Make it relatable and yet sophisticated. Something rather easy to connect to, and yet having not an idea that anyone else could have thought of.
#12 Check all the drafts
Your logo designer will send you a lot of rough copies. Make sure you go through them carefully and select the one that suits you the best.