You cannot simply ignore the pervasiveness of social media engines in our lives. Nowadays, almost everyone has an account on Facebook. Twitter is the new mode of news dissemination, Instagram aids in visual branding and LinkedIn still remains the most sought after and trusted B2B social networking site. Any startup or existing business looking to increase its customer base cannot postpone the idea of creating an effective social media strategy to draw its customers to their websites and keep them engaged.

A company providing SEO services acted as a guide for creating effective social media strategies to augment brand visibility, thus, improving a website’s ranking on Google and other search engine pages. The top five are:

Keep a content calendar in place:

A successful social media strategy necessitates having a social media calendar in place. Consistency is the key to success in any field, and that holds true for digital marketing practices too. To believe that sharing only one post on Facebook or Twitter or any other social networking website is enough will only result in your prospective clients shuffling to your competitors’ websites wherein they may find greater scope for engagement. Get a social media calendar so that you may plan and arrange your content accordingly. While having an editorial calendar helps you post blog post and videos, a social media calendar helps plan content on social networking sites.

Have a clearly defined persona:

How people identify your website depends a lot on how you portray yourself. For this, it is essential that you sustain a consistent approach in your work. This is particularly important if you are taking up a large project and are looking to outsource the same including writing blog posts, strategizing for SEO, marketing on social media platforms and email marketing. Your partners’ voice must be consistent and in sync with what you do.

Do not compromise on the quality of content:

“Content is King” rightly describes the significance of publishing and sharing good quality content. Potential customers flocking to your website would like to learn about your business goals, and hence it is important that you include relevant and quality content. Quality content increases the curiosity in your customers. In addition, you can share the content on various social media websites so that your potential customers can view any updates and, therefore, remain connected to your brand. For any social media strategy to be successful, it is important to pay attention to high-quality content.
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Listen to what your customers have to say:

Everyone likes to be in the company of a good listener. This stands true for businesses as well. Customers often tend to share their reviews on social media websites to express their appreciation or dislike for a particular product or service. One of the biggest advantages of having a social media presence is that it allows you enough scope for a dialogue with your customers. While customers use social networking sites as a platform to share their views, companies can use these same sites to continue interaction with the former. How well a company responds to its customers’ grievances has a lot to do with how they can retain their existing customers, while also attracting some new ones.

Compare and contrast:

It is important that you keep track of your social performance. Use Key Performance Indicators (KPIs) for sites including Facebook, Twitter, Instagram, Pinterest and others. Do not publish blindly. Compare and contrast the effect of what you publish and where. Check on which networking site you are likely to attract more relevant customers. Find out which sites are your customers are more inclined to browse regularly to read your posts and updates. Assess the success of the messages that you post and share. See how many times your messages are shared or retweeted by people. Check the comments section to know how many people are genuinely engaged. Also, evaluate if the content you have posted is in sync with social media trends. This can be gauged by looking at what is trending across various sites coupled with what your established competitors post and share. If the content on your site is outdated, either update it or share new content with updated and detailed information.