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Website hosting servers, like all devices connected to the Internet, have an IP (Internet Protocol) address. This address acts as a unique identifier for the server in the vast world of the Internet. Here’s a brief breakdown of what an IP address consists of: A website hosting server will typically have a static, public IP…

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When fine-tuning paid search ads (such as those on Google Ads), you can change a broad-match keyword to a phrase-match keyword by using quotation marks. For example: By using the phrase-match type, your ad would be eligible to appear when someone searches for that exact phrase, or very close variations of that exact phrase, potentially…

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Absolutely, web analytics can provide a plethora of insights about your online performance, but there are many things they cannot determine or offer insights on directly. Here’s a list of what web analytics tools typically can’t tell you: It’s worth noting that while web analytics tools have their limitations, combining them with other tools (like…

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Optimizing a search engine marketing (SEM) campaign involves a holistic approach, as multiple factors can influence its success. However, if one had to pinpoint the most important thing, it would be the alignment between the user’s intent and your campaign. Here’s why: While user intent alignment is paramount, it’s essential not to neglect other vital…

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When planning your website, there are numerous key considerations, but one of the most fundamental is understanding your target audience. Here’s why this is crucial and what it entails: While understanding your target audience is a primary consideration, remember that a successful website also incorporates other elements like mobile responsiveness, site speed, security, and consistent…

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Dividing your search engine marketing (SEM) account into relevant campaigns and ad groups can bring several advantages. Properly structured campaigns and ad groups allow for more efficient management, better targeting, and improved performance metrics. Here’s what you can achieve: In summary, a well-organized SEM account can improve ad relevance, performance, and ROI. It can also…

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If you notice an increase in conversions or sales when people see images of your products online, there are various customer touchpoints you can leverage to take advantage of this insight: Remember, it’s not just about showcasing the product but presenting it in a manner that resonates with the customer’s needs and desires. Consider investing…

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